Any individual or organization that has made the decision to
begin a blog has soon thereafter asked the question, “What in God’s name am I
going to write about day after day?” Naturally, if you’re blogging, you want
your posts to impart some sort of meaningful content or revolutionary insight.
Unfortunately, the simple truth is that isn’t going to happen every time. But
that’s okay. The idea isn’t always to break new ground. In fact, more often
than not, the idea is simply to extend the dialogue.
