Wednesday, February 6, 2013 - 3:27pm
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As much talk as there’s been about the integration of social media into B2B communications, a lot of the companies we’ve been speaking with are still at the earliest stages of...
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Monday, March 26, 2012 - 4:58pm
by Jude Fischer
I just read a report that, according to the Center for Exhibition Industry Research (CEIR), trade show activity was up 3.8% in the 4th quarter of last year when compared with Q4...
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Thursday, February 16, 2012 - 10:23am
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Well, it’s happened again: someone or some group of people won Illinois’ Powerball. It was either $340 million or $360 million; I forget now. But the key point is that...
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Monday, February 13, 2012 - 11:40am
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Negatives have their place, don’t you think? Because sometimes it is just as important to know what you shouldn’t do as it is to know what you should do. Case in point...
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Wednesday, February 1, 2012 - 5:12pm
by Jude Fischer
If you’re like a lot of client-side B2B marketers, your firm has probably added a variety of in-house marketing capabilities over the past few years. We’ve been seeing...
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Thursday, December 1, 2011 - 3:01pm
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In years past, assets such as brochures, product bulletins and data sheets encompassed a technical company’s marketing content. Some companies also used white papers and case...
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Wednesday, October 5, 2011 - 10:26am
by Jude Fischer
A lot of people – including some of us at AMI – have been talking and writing about thought leadership lately. What it is. How to establish it. What content is...
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Wednesday, September 14, 2011 - 11:57am
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Writing good content is one thing, but does your B2B agency know how to leverage that content to your greatest benefit? To my mind, the best purveyors of content are...
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Wednesday, September 7, 2011 - 12:40pm
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Anything you read on the subject of Content Marketing notes the marketers’ concern that there isn’t ‘enough’ to go around – not enough viable topics, not enough budget and not...
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Tuesday, September 6, 2011 - 10:25am
by Jude Fischer
According to BtoB Magazine’s Emerging Trends in B-to-B Social Media Marketing Study published earlier this year, the second biggest hurdle in adopting social for B2B marketers is...
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