Case Studies

Company Messaging Strategy -- Telecast Fiber Systems
Challenge Telecast Fiber Systems’ video, audio, and communications systems are used worldwide by TV networks, teleproduction companies, sports venues, and various private, educational, government,...
Vertical Market Branding Campaign -- Belden
One of the keys to maintaining a leadership position is to capitalize on new markets and channel opportunities as they emerge.   Challenge To reinforce Belden’s leadership position among...
Room By Room; Brand Development
How do you create a unique brand and jump start awareness of a little-known Chicago area home remodeling business in a down market, facilitate more sales and provide a sustainable model for future...
THK Product Differentiation
With approximately 60% of the worldwide linear motion device market, THK experienced strong brand awareness.  However, U.S. buyers did not understand how THK’s products differed from their...
Content Marketing
Can you augment your new product introduction by developing a thought leadership content marketing campaign? Challenge Belden’s Industrial Group wanted to fortify its position as experts in the...
Thought Leadership Campaign
Good thought leadership content and a properly executed PR outreach program can create a buzz that will permeate the right audience. Challenge Belden wanted to be positioned as a leading...
Belden Brilliance New Product Introduction
Is print dead?  Or, do you just need to know when and how to use it? Challenge The challenge was to generate interest within the contractor community for Belden’s new Brilliance® Fiber...
Mallory Sonalert Product Launch
Having trouble positioning your products against low-cost, off-shore competitors?  Sometimes success takes finding niche markets and acting on your value proposition. Challenge New markets...
Belden Power Transmission & Distribution Market Entry
Entering a new market with a limited budget? Challenge To create awareness among Power Transmission and Distribution (PES Show) attendees of Belden’s proven ability to provide the type of...
Adventive Marketing
Being versed in Content Management Systems gave us a leg-up on this company’s website revamp request. The company’s markets served (primarily healthcare, education and security) also dovetailed our...

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