Corporate Branding - Nussbaum

Corporate branding and identity makeovers aren’t achieved with a quick and glitzy new logo and font style. Often the biggest challenge is to develop a concise brand message. In this, Adventive’s extensive knowledge and niche experience consistently brings about success.

Challenge

To reposition a 60-year-old regional trucking company to better reflect its expanded service offerings that include a full range of Dedicated Contract Carriage (DCC) and Third Party Logistics (3PL) solutions.

Solution

Interviews with company executives, a comprehensive SWOT analysis, and a detailed competitive review analysis yielded pertinent information essential to the development of a new corporate branding and identity campaign.  Our efforts also brought new excitement to the brand, presenting Nussbaum as an innovative, forward-thinking company. The identity included striking new graphics and the tagline, “Setting New Ideas in Motion.” The logo featured a dual-striped “wave” to reinforce the motion theme and represent the lanes of a highway. Applied to their trucks, trailers, business cards, direct mail pieces and letterhead, the new identity and corporate branding platform sets Nussbaum apart as an innovative leader in supply chain and third-party logistical services.