The Practical Practice Newsletters - Abbott

Adventive Marketing is always looking for ways to leverage content. Communication strategy shines when it can produce both internal and external facing results.

Challenge

To assist health plans in meeting several HEDIS measurements focused on provider turnover, how well doctors communicate, rating of personal doctor, etc. Also to provide broader access within accounts, geographies and physician practices, and to market the program to all regional and national customers.

Solution

Created a partnering opportunity that provides Medical and Pharmacy Directors with “skill building” newsletters for their aligned physician, pharmacist and nursing partners. To improve communication and readership, newsletters utilized a concise, readable format. The design allowed for easy co-branding with a health plan’s logo. To facilitate implementations, we also developed a comprehensive launch package for account management staff.