Pre-show Direct Mail - Abbott

Case Study Samples (Click to Enlarge): 

Sometimes the steak really does need the sizzle. In the competitive trade show landscape, Adventive excels at creating the most powerful engagement engines in the marketplace.

Challenge

To create excitement and drive traffic to Abbott’s exhibit among a highly competitive trade show environment. Also to increase awareness of Abbott’s several new, leading-edge pharmaceutical products and health monitoring systems.

Solution

Produced an eye-catching pre-show interactive direct mailer promoting in-booth lipid and blood glucose testing and reinforcing Abbott’s product portfolio message, “Do You Know Your Numbers?” The mailer was sent to a pre-show registration list from the Academy of Managed Care Pharmacy.