Product Branding Campaign - Littelfuse Inc

Can you break through the clutter to deliver a clear and compelling message that differentiates your product from the competition?

Challenge

To create awareness of Littelfuse’s line of Indicator® power fuses and position them as a technically superior product that save users time and money.

Solution

Through the use of technical materials designed to visually demonstrate key performance characteristics of the product and a creative ad campaign that garnered numerous readership awards, we broke through competitive clutter to create clear, concise product branding that resonated with the audience: plant uptime, productivity, safety and cost savings.