Product Branding - Noble USA

At Adventive Marketing, we understand that effective product branding starts with the product itself — the unique features and characteristics that make it stand out in a competitive landscape.

Challenge

To increase product brand awareness of a small, Japanese producer of potentiometers and digital encoders among manufacturers of high-end audio, broadcast and consumer electronics equipment

Solution

The focus of our product branding campaign was a key physical attribute of all Noble’s products: a  distinct, tactile elegance. Where competitive products felt loose and cheap, Noble’s displayed a richness that would reinforce a feeling of quality in the customer’s end product. Working with a modest media budget, our product branding program included a series of fractional ad units that focused on the physical elegance of Noble’s various products, each ad featuring the pay-off tagline, “You Just Know It’s Noble” to reinforce the brand.