Syndicated Research Reports - Abbott

The tenets of social media have always existed, just not always under that umbrella. Regardless of the technology used to implement a communication strategy, providing an audience with valuable content that can help solve problems has forever been an Adventive Marketing tactic.

Challenge

Improve the perception of Abbott among managed care organizations and strengthen new and existing account relationships by providing objective, highly relevant, non-branded market information and industry research to help them manage their organizations more effectively.

Solution

Develop an exclusive partnership with Health Strategies Group, using their syndicated research to produce a trend reports program designed to help managed care organizations anticipate, understand, and prepare for changes in the dynamic healthcare industry. The research was also synthesized into top-level, concise Webcast presentations.