Our unique Brand Development process focuses on the identification of your true brand essence—what makes your brand totally unique in the market.
This “essence” is obtained from a number of perspectives throughout your organization and is then further developed with visual and creative treatment. Our concepts are market tested for assurance and validity. Finally, we assist your company with a thorough adoption program.
- Internal Brand Development
Process
An Adventive team will conduct a short workshop with your executive leadership team to go through a brand discovery and distillation process.
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Market Analysis &
Strategic Positioning
Our course of study includes a review of your competitive landscape to help determine where your brand competes and how it’s positioned in the market.
- The Creative Process: Logo
and Brandline Development
We bring your brand to life through the development of a variety of logo treatments and brandlines.
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Market Testing &
Validation
Our creative presentations are taken to the market to test the concept variables and options.
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Company Adoption
Once we conduct a final review of the Brand Development process and results with your executive leadership team and the new brand is approved, an Adoption Plan is put in place to introduce the brand throughout the company, among customers, prospects and other stakeholders.
