Submitted by Janet Killen on Wednesday, May 19, 2010
Ok, you may have already known this, but I didn’t. I admit I tend not to think of LinkedIn unless a group discussion pops up in my email, but LinkedIn now allows us to track changes/updates made to specific company profiles.
I came across two interesting pieces of research this week that at first glance would seem to indicate there is still a gap between perception and reality when it comes to social media and its viability as an effective communications tool.