For too long now, Adventive Marketing has been guilty of not
practicing what it preaches. While we’ve
been working hard to develop and implement integrated branding and lead
generation programs for our clients, we’ve ignored our own marcom needs. We let our Web site sit stagnant for too
long. Our marketing materials grew dated
and ineffective, and our “database” became little more than a holiday card mailing
list. Cardinal sins we preach against to
our clients every day.
