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Recent Blog Posts

Social Media Planning: A 6-Step Startup Guide for B2B Marketers

As much talk as there’s been about the integration of social media into...

Simple Trade Show Promotions to Boost Your ROI

I just read a report that, according to the Center for Exhibition Industry...

The Lottery, Adele and Authenticity in Social Media

Well, it’s happened again: someone or some group of people won Illinois’...

FREE WHITE PAPERS

Content Marketing White Paper; Your Guide to One of the Most Substantive Forms of Marketing Today

Buyers and specifiers are hungry for information that solves a problem or helps them do their job more efficiently and effectively. Therefore, a content marketing program that provides...

White Paper: Lead Nurturing and the Role it Plays in Sales Development

Lead nurturing will not only make your sales team more efficient by letting them focus on qualified, “ready-to-buy” leads, done well it will also your boost bid-to-win ratios and average order ...

White Paper: Writing a Convincing Case Study

Case studies come in all sizes and shapes—everything from a video presentation, to a simple one page problem-solution document devoid of any graphics, to a comprehensive report rich in detail with a...

Writing a Credible White Paper and Getting It "Seen"

White papers are one of the most effective forms of self-promotion available, and yet, when done correctly, they are not really self-promotional at all. A paradox? Not at all. According to...